Internet Retailer Podcast with eMarketing+Commerce, Sitebrand and Sydney’s Closet

The Internet Retailer Conference & Exhibition 2008 show has come and gone…and what a show it was! From an exhibitor standpoint, it exceeded our expectations. The attendees brought great questions and interest to the show. The quality of exhibitors was also very high. It was a real pleasure to see so many great companies under one roof. I met tons of great people and I’ve lined up several exciting webinar co-presentations which I’ll tell you about soon.

But in the meantime, check out this eMarketing+Commerce podcast featuring: “Phyllis Librach, president and founder of Sydney’s Closet, an online retailer that sells plus size prom dresses, bridesmaid dresses and formal gowns, and Carolyn Gardner, director of customer experience for Sitebrand, an interactive marketing solutions provider, offer takeaways they gleaned from the 2008 Internet Retailer Conference and Exhibition, live from the show floor.”

Below is a screen shot of the Sydney’s Closet website…since I’m in Canada, what I see is a geo-targeted message right beside the logo….notice how it welcomes me as a Canadian shopper and assures me that shipping isn’t a problem…this is just one of many web personalization campaigns that Sydney’s Closet uses to make each and every visitor feel the love! Find out more by reading the Sydney’s Closet Case Study.

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Posted in Carolyn Gardner, Customer Experience, Optimization, Personalization, eCommerce