Creating an in-store experience — online
Sitebrand recently published another customer case study and it’s featuring Wholesale Tool - a multichannel retailer headquartered in Michigan. Like the name implies, Wholesale Tool provides a full supply of name brands and quality import tools for consumers and industry.Before launching their website in 1999, they based their business on 7 retail stores strategically located across the US. As well, they generated sales via an impressive mail catalog with over 50,000 items.
In order to better optimize the web site potential, Wholesale Tool turned to Sitebrand. In addition to the goal of increasing conversion online, Wholesale Tool was also very interested in driving traffic to their seven physical store locations. In addition to finding success using personalization for first time visitor segments, lost shoppers and cart abandonment to name a few, Wholesale Tool takes advantage of geo-segmentation opportunities. Before I get into that, let me show you a screen shot of a Sitebrand powered first time visitor experience. The first time messaging is populating a pre-determined smart content area of the web site - just under the main top banner, under search and in bright yellow…
Wholesale Tool First Time Visitor
Charlotte Geo
Prior to serving these campaigns, Wholesale Tool was getting lots of comments (on the website) from people saying they didn’t know there was a store near them. After implementing these geo-campaigns, they immediately saw these types of comments drop…
For all the scoop, read the full Wholesale Tool case study which is part of Sitebrand’s ever-expanding library of case studies. DMNews picked this story up as well = check it out!
Related Posts
- What does “loyalty” mean to you?
- Get Inspired - How retailers are using social media
- Define Personalization… please!
Posted in Carolyn Gardner, Conversion, Customer Experience, Optimization, Personalization, Web Analytics, eCommerce
2 Comments
Bloggers Digest 7/25/08 | Get Elastic at 17:05 on July 25, 2008
[...] from visitors who don’t know you have a brick and mortar store close by. Sitebrand’s Creating an In-Store Experience Online shows an example of geo-IP targeting in action for one of its [...]
What Other People Are Saying In The Business… — bestaffiliateatm.com at 9:52 on August 4, 2008
[...] traffic from visitors who don’t know you have a brick and mortar store close by. Sitebrand’s Creating an In-Store Experience Online shows an example of geo-IP targeting in action for one of its [...]
Leave a Comment