Welcome to the blog and another great post. Few additional points from your friendly neighborhood analyst.

*Catalogers online have significantly higher conversion rates than many other eCommerce enabled websites. Their customers/legacy catalog recipients are already trained on how to buy given the similarities between filling out a form on a website and filling out the form in the catalog.

* Many catalogers shy away from aggressive traffic generation programs, because driving raw search traffic will have a positive effect on revenue, but a negative effect on the site conversion rate…a closely watched number by many executives.

*Tip for catalogers: Build out two traffic segments based on the channel that brought a visitor to your website; catalog or online only. Each of these segments will have vastly different numbers and will help you identify new marketing opportunities.

Cheers,

JIm