Bryan Eisenberg Co-Presenting Sitebrand Webinar on First Time Visitors

First time visitors are likely your largest underperforming segment of website traffic. And they’re also the most expensive…right? Right.

Because the impact of how you market this huge segment is so significant, Sitebrand invites you to register for our Oct. 30th webinar called: “Your Website and First Time Visitors: Friend or Foe?”. 

And who better to co-present than Bryan Eisenberg, best-selling author, publisher of award-winning blog, ClickZ columnist and co-founder of FutureNow. In just 29-minutes, this webinar will offer advice and tips around:

1. Using data to build an understanding and framework for first-time visitors, aka personas.
2. Building targeted messaging to grow the engagement and sales of first-time visitor segments / personas.
3. Mapping the real estate on your site toward your messaging.
4. Launching your cycle, watching results, and planning for re-optimization.

We’ll conclude with questions and answers!

Got a scheduling conflict? Register anyhow so you are notified when the webinar is archived for on-demand viewing at your convenience…

GET SMART EVEN FASTER! To study up on some of what we’ll be talking about, you should go ahead and download our new whitepaper by Jim Cain, a senior analyst (and fellow blogger) here at Sitebrand. The whitepaper is called  “First Time Visitor: A Marketer-Oriented Approach to Optimizing Online Conversions” and it also features a foreward by Bryan Eisenberg.

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Posted in Carolyn Gardner, Conversion, Customer Experience, Jim Cain, Optimization, Sitebrand, eCommerce, online marketing, webinars