It has been just shy of a year since I started blogging for Sitebrand.  For those of you who have been reading my blog since I started writing over a year ago (my mom and fiancee), and those who have been reading, commenting and emailing, thanks for your support!

Despite having started writing while still part of the sales department, I decided from the outset to have a strong focus on the fundamental principles behind conversion optimization through dialog personalization, and less of a focus on promoting Sitebrand.  The assumption being that if you agree with the concepts behind creating marketing driven dialog with a traffic segment, there is really only one game in town….But I digress.

I am talking about the focus of my blog because it is rare that I get the chance to leave the cube here in Gatineau and go out and talk to practitioners of digital marketing to hear what they currently do and what they want to do when it comes to optimizing visitor outcomes.

Last month Stephane Hamel of Immeria and WASP fame invited our CTO, Falk Gottlob, and myself to attend a Web Analytics Wednesday event in Montreal.  Not a lot of hesitating on my response, and going to Montreal was just icing on the cake.

Falk and I got the chance to have a few cold beers and a few heated debates about the state of analytics and optimization, and met some fantastic people.

So I was both surprised and excited to be invited to come back and be the presenter at the next event, which will take place next week.

Much like my blogging, the emphasis of the presentation will be less on Sitebrand and more on how a marketer can understand a specific traffic segment, and then optimize their experience to increase their goal conversion.

Per my last post, I will be sticking to my current favorite segment, the First Time Visitor, and I am jazzed to see what the questions and responses will be to the talk.

A few important points for those attending: I love questions and Sitebrand is buying the beer.

Looking forward to seeing you in la belle province.

Cheers,

Jim

Click Here to register for this Web Analytics Wednesday event, Oct 15, 2008 @ Le Local

Click Here to learn more about WASP, a must have tool for any practitioner of analytics.