Email Marketing Goes Social with Silverpop
When we met with some folks from Silverpop for lunch at the DMA08 show in Vegas last week, we were really excited to hear about their developments with email marketing going social.
It’s what Silverpop is calling “Share-to-Social” - and it’s email’s first integrated and measurable social networking solution of its kind.
When users choose to share a message with friends in their social network, Silverpop’s systems are able to report on how many of their friends opened and clicked on the links in the message. This also means that marketers can get the same kind of 360 degree view of social networks as they do with email today.
It’s very much an updated forward-to-a-friend type of viral marketing because now instead of keeping the messages exclusive to the email channel, people are able to share their messages via popular social channels like Facebook and MySpace. It’s a great way of bringing all the channels closer together. And since this is today’s reality, it’s brilliant.
Since Sitebrand partners with Silverpop, this is exciting news for us and all our customers. For our many customers, especially retailers looking to sell more, this will be a great way to extend their marketing reach into the very populated social channels. But now more than ever, this also means the pressure is on to create really enticing offers that subscribers and customers want to share across their social network! Do this well, and you’ll find unparalleled reach.
Looking for how to maximize your email’s social potential? Sitebrand has a team of email experts who would be thrilled to brainstorm with you!
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Posted in Carolyn Gardner, Conversion, Customer Experience, Email marketing, Sitebrand, Social Media, Viral Marketing, online marketing
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