Black Friday is just around the corner
eCommerce Black Friday
We are officially 2 week from Thanksgiving. Football, Turkey, and the official launch of the holiday shopping season…… Black Friday is almost upon us!
For online retailers, Cyber Monday is now right around the corner too. Batten down the hatches and tighten up your eCom helmets, it is about to get a little nutty.
For those of you who had optimization on your 2008 roadmap, congrats. Your hard work is about to be rewarded - easy math shows the incremental improvements are measurable all year round, but are magnified with seasonal swells.
For those of you who don’t. Some 3rd party validation from our friends at ClickZ/Zaaz, who have posted a handy calculator to help you make your case for optimization in your 2009 agenda/budget.
If the ‘Incremental Value’ and ROI numbers look compelling here, give me a call and I will help you generate some analytics reports about your business, that will ’show you the money.’
Optimization is your friend folks, don’t settle for seasonal trends to lift the business alone. You can move the needle also.
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Posted in Dan Auns, Optimization, eCommerce, online marketing
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