In the past, the knock on web personalization has been the inability to create ‘on the fly’ campaigns without spending hours coordinating IT and Marketing teams. Campaigns couldn’t be made fast enough and creating content zones required more HTML knowledge than most were comfortable with.

To be clear, when I say content zones, I’m referring to areas on your website that can be personalized.

Take Cyber Monday as an example. Marketers want to spend time planning, creating and executing campaigns to drive more site conversions. IT has their priorities and can’t help as much as the Marketing team would like. The Marketing team tries to create content zones themselves but struggle with a lack of HTML knowledge. Before they know it, they spend more time trying to code things than they do marketing.

That’s in the past! relevance7 – our soon to be released personalization platform – is designed to help marketers easily create content zones and personalized campaigns in minutes, rather than hours and days.

Let me introduce you to another great feature from relevance7: Content Selector.

It’s as simple as it sounds. When creating a content zone in Relevance 7, marketers can now do so with a simple click of a mouse. No longer will marketing professionals need to dive into HTML, site tagging or any other nuance that takes way longer than it should.

A screenshot of relevance7, Sitebrand's world class personalization platform.

While using the tool, outline the specific area and preferred size for the content zone within your website. Upload any necessary images to relevance7 like you would adding an attachment to an email.  Now choose your segmentation rules (for example, new visitors on November 30 receive a 10% off when spending more than $50 message) and the campaign is complete and ready to launch.

With Sitebrand, you can have all your campaigns planned, created and ready to fire come November 30. All you’ll need is Sitebrand and your online marketing strategies. It’s that easy!

If you really like what you are reading, trying searching #relevance7 in Twitter or send us an email to learn more.