http://blog.sitebrand.com e-marketing blog loosely aimed at the eCommerce industry Fri, 16 May 2008 17:51:43 +0000 http://backend.userland.com/rss092 en If you talk to ten different eCommerce sites that are using Analytics, the odds are good that at least five of them are using Google Analytics.  If you talk to ten different Google Analytics (GA) users, probably only one of them is using their Goal tracking for anything other than ... http://blog.sitebrand.com/2008/05/15/three-ideas-for-google-analytics-goals/ As part of Sitebrand's monthly webinar series, I'm very excited to tell you about our upcoming webinar because the very insightful Jason Burby from ZAAZ is my co-presenter... Our topic is ~ Web Personalization: Putting the "Cha-Ching" Before and After the Check-Out. Isn't that intriguing? If you're like amost people I've told, it's the ... http://blog.sitebrand.com/2008/05/14/may-webinar-expert-jason-burby-talks-personalization-with-sitebrand/ Online sales are continuing to outpace catalog sales. Consider the recent announcement by the marketers at Bloomingdales (parent company being Macy's Inc) who have just called it quits for the catalog side of business and you can start predicting the future with relative ease. That is...if marketers dare to think differently. Tried and ... http://blog.sitebrand.com/2008/05/13/put-your-money-where-your-mouse-is/   It’s not everyday Ottawa marketers have the opportunity to see and hear a MarketingSherpa thought leader and influencer in person. But thanks to OCRI (Ottawa Centre for Research and Innovation) and its popular Zone5ive series, that’s about to change. At tomorrow’s event which is still open for registrations, the guest speaker ... http://blog.sitebrand.com/2008/05/07/marketingsherpa-visiting-ottawa/ Looking at online sales cycles is a Pandora’s box.  Once you decide to look into your analytics to truly understand what steps a visitor needs to go through in order to convert, you always end up with more questions than answers.  There are a number of ways you can look at ... http://blog.sitebrand.com/2008/05/06/should-dayparting-be-a-part-of-your-day/   I had an interview earlier this week for Contact Magazine and the topic was corporate reputation management...especially in an age where consumer voices can really SCREAM thanks to social media and Web 2.0 realities. Create a bad customer experience for someone today and you can almost bet that person will end of blogging, emailing, online chatting or ... http://blog.sitebrand.com/2008/05/02/customer-experiences-social-media-and-your-corporate-reputation/   Finding e-commerce trend reports for Canada isn't easy and since Sitebrand happens to be based in Canada, I feel it's my moral obligation to share some current trends I just discovered courtesy of Statistics Canada. You can read the full report, but allow me to pull some of the more ... http://blog.sitebrand.com/2008/04/28/new-stats-canada-report-reveals-canadian-e-commerce-trends/   If you check out the home page of Internet Retailer today, you can't help but notice all the attention on web personalization. In addition to one story featuring Danskin and how they boosted online conversion rates by 56% using Sitebrand's Retail Marketing Suite, it also lists other awesome success stories. With headlines ... http://blog.sitebrand.com/2008/04/25/internet-retailer-focus-on-web-personalization/ Being Earth Day, we're all extra sensitive to the environment and what we're doing / not doing for it. So I did a little extra googling on the topic and came across a company called ShipGreen.net. Apparently a few smarties have stepped up to "offer a web-based program that integrates with retailers’ online ... http://blog.sitebrand.com/2008/04/22/earth-day-and-greener-shipping-options-for-etailers/  The blogosphere right now is abuzz with discussions about the current economic downturn and what impact it will have on eCommerce sales, and the associated budgets that eMarketers will be given.  Forrester research sees eCommerce bucking the downturn trend, with online spending actually going up by a predicted 17% in 2008.  ... http://blog.sitebrand.com/2008/04/22/should-site-optimization-fall-into-your-keyword-budget/