November 9, 2006 by Kelly Rusk
Relevancy is a pretty hot issue these days. Afterall, when a lot of people think your email is spam (even if they signed up) simply because it wasn’t relevant to them - that’s definitely cause for concern!
Kevin Newcomb over at ClickZ, provides some insight and fantastic stats about email relevancy. If you are not sending personalized, segmented emails you must read! (Even if you do, I recommend reading it)
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No Comments | Posted in Email marketing
November 9, 2006 by Kelly Rusk
Do you love finding great resources about email marketing, but hate all the legwork of searching for them?
Well, we may have a solution for you! With the help of Google, we’ve created an Email Marketing Resource Search Engine on our website. Basically we’ve taken the best of the best email marketing resources and created a search engine that will only search those websites included. Now you don’t have to worry about getting bad advice!
Get your search on…
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No Comments | Posted in Email marketing
November 9, 2006 by Kelly Rusk
As email marketers, we’ve always known this! But if you’re looking for more proof, Heidi Cohen over at ClickZ wrote this great article citing that email has an ROI of $57.25 for every dollar spent
Read the full article
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No Comments | Posted in Email marketing
November 9, 2006 by Kelly Rusk
I hope you had the chance to see Click! Weekly this week, including the article about our Q3 2006 Email Trends Report - Which if you haven’t checked out yet, it’s definitely got some interesting stuff.
Don’t care to download the pdf, or read through the whole thing? Then check out the Click! Weekly article and subscribe while you’re there! It’s a great resource.
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No Comments | Posted in Email marketing
November 8, 2006 by Kelly Rusk
Found this interesting piece of news from the email wars blog … E-marketer Yesmail has been ordered to pay upwards of $50,000 for failing to honour unsubscribe requests via reply email.
Basically what that means is a user replied to the original email asking to be unsubscribed (instead of using the unsubscribe function) and the email was missed due to strong email filters.
It’s really a sad situation, since Yesmail did have good intentions, and just goes to show how spam filtering software can do more bad than good sometimes.
Anyway, read the complete article from Computer World
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1 Comment | Posted in Email marketing
November 6, 2006 by Kelly Rusk
I’m sure by now we’ve all seen those pesky ‘pump and dump’ penny stock scams invading our inboxes… Well now there’s a new twist: these emails are meant to look like personal emails sent to the wrong person by accident with “insider” information about specific stocks.
Often, according to the article below, these emails are riddled with spelling and grammar errors so it’s not hard to tell it’s a scam, though I’m sure they are still suckering people in!
Read the article from the Globe and Mail
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No Comments | Posted in Email marketing
November 6, 2006 by Kelly Rusk
Retail Email.Blogspot has put together the most extensive (and maybe the only?) Send to a Friend Benchmark study with some interesting data!
I haven’t had time to read the whole thing, but after a quick scan-over, it definitely looks worthy of a blog post!
Check it out!
RetailEmail.Blogspot: Send to a Friend Benchmark Study
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No Comments | Posted in Email marketing
November 1, 2006 by Kelly Rusk
OK this has been a long time coming, but Alison (our Creative Services Manager) and I moved into a new office that was painted this drab greyish colour… it was a little depressing so we gave it a nice cardcommunications makeover!
Unfortunately I didn’t get any ‘before’ photos, but here is after
The Lovely Alison Garlough
Here is my corner
And finally, the photographer in Alison couldn’t resist a nice artsy shot of our lavalamp…
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No Comments | Posted in Email marketing
October 30, 2006 by Kelly Rusk
I had the opportunity to be in the audience for an Oprah show last year. This is not easy to do and I have my sister-in-law, Marnie, to thank for spending days on the phone, on hold, in her quest for Oprah tickets. Phil Keoghan, of the Amazing Race was a guest on the show and gave us a copy of his book. All in all, a very exciting experience. How does this connect to email marketing? Well, it does!! Oprah has just revolutionized email. Don’t believe me? Check out this recent Jeanniey Mullen article, Oprah Revolutionizes Email. There’s some great statistics that will support what we think…email is a highly effective marketing tool and it is an exciting time for email!
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No Comments | Posted in Email marketing
October 26, 2006 by Kelly Rusk
I just finished writing Top 10 Scary Things in my Inbox this Halloween for our next issue of our monthly ebulletin, Expresso (to broadcast today) when this terrific article popped into my inbox, Boo! 5 ghoulish email tricks to avoid. It’s informative and fun - and will get you into the spooky Halloween spirit!
Read my article, Top 10 Scary Things in my Inbox this Halloween, and sign-up for Expresso so you don’t miss anymore great articles!
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No Comments | Posted in Email marketing
