What ~ Email Marketing: That was then. This is now.
When ~ This Thursday, June 26, 2008
Time ~ 2:00 PM – 2:29 PM EDT

REGISTER NOW…

You might think you’ve got your emails figured out, but judging by what I keep seeing in my inbox, I think there’s lots of learning to be done…and this Thursday’s webinar with Sitebrand and Silverpop is a good place to start. It’s free. It’s 29 minutes. And most of all, it will help you optimize your email marketing efforts (translation: happy, clicking subscribers = loyal, converting customers).

To all of you who are “blasting” your emails on a regular basis, good for you. But when I hear you calling it a “blast”, I cringe. What kind of quality control goes into a “blast”? And if you’re sending another “e-newsletter”…is it really an e-newsletter? Should it really be an e-flyer or an e-update? Do people really want more looooonnnnngggggg e-newsletters anyway?  

And how about your subscriber preference centers? Do you even have such a place? Or do you just assume that everyone who buys from you wants weekly emails forever after? Do your subscribers have any say in what you send them? It’s 2008…they should.  

Email marketing and the rules of engagement have changed. In addition to insight from two industry pros, there will also be time for some Q&A right after the webinar. So register today and have some burning questions ready for us!

Email marketing is deceptively simple, yet its simplicity is often misused and underused at the same time. That sounds confusing, but let me explain so you’ll see why you absolutely must register for the Sitebrand webinar which is being co-presented with Silverpop on June 26…

The deceptively simple part relates to what most people think is acceptable email marketing. They have a list. They send emails to the list. And that’s where the story ends. There’s very little thought put into the various segments in any given list. And while automation is becoming more of the norm, e-marketers are only scratching the surface in terms of what automation can really mean….when optimized.

So going back to my original statement that email marketing is deceptively simple, yet misused and underused at the same time…I’m referring to the automation piece. Automation is the future of email.  Yes, there’s some up-front thinking to do in terms of what CAN be automated and what SHOULD be automated…but the rewards are high.

If you think you’re doing a good job with your email marketing efforts, we’re ready to prove you wrong. Ok that might be a bit harsh, but we are ready to share some new insight into this ever-popular, increasingly sophisticated (if you dare) marketing channel.

So see where you stand and register today for ”Email Marketing: That was then. This is now.”