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	<title>Sitebrand &#124; Persuasive e-Marketing &#187; email marketing</title>
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	<link>http://www.sitebrand.com</link>
	<description>e-marketing blog loosely aimed at the eCommerce industry</description>
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		<title>Where did that promotion go?  The importance of Post-Click Marketing Personalization.</title>
		<link>http://www.sitebrand.com/2010/05/11/where-did-that-promotion-go-the-importance-of-post-click-marketing-personalization/</link>
		<comments>http://www.sitebrand.com/2010/05/11/where-did-that-promotion-go-the-importance-of-post-click-marketing-personalization/#comments</comments>
		<pubDate>Tue, 11 May 2010 15:45:01 +0000</pubDate>
		<dc:creator>aahuja</dc:creator>
				<category><![CDATA[Alok Ahuja]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Sitebrand]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[conversion optimization]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[post-click marketin]]></category>
		<category><![CDATA[Segment&Serve]]></category>
		<category><![CDATA[web personalization]]></category>

		<guid isPermaLink="false">http://sandbox.sitebrand.com/2010/05/11/where-did-that-promotion-go-the-importance-of-post-click-marketing-personalization/</guid>
		<description><![CDATA[It&#8217;s been awhile since my last blog post, and that&#8217;s not due to my lack of inspiration but more due [...]]]></description>
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		<title>Relationship building emails</title>
		<link>http://www.sitebrand.com/2009/08/25/relationship-building-emails/</link>
		<comments>http://www.sitebrand.com/2009/08/25/relationship-building-emails/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 14:53:17 +0000</pubDate>
		<dc:creator>Alison Flaro</dc:creator>
				<category><![CDATA[Alison Flaro]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Dan Auns]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Alison Garlough]]></category>
		<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[customer reviews]]></category>
		<category><![CDATA[relationship building strategy]]></category>
		<category><![CDATA[Sitebrand]]></category>

		<guid isPermaLink="false">http://blog.sitebrand.com/?p=1241</guid>
		<description><![CDATA[Sitebrand.com look at relationship building emails as a great way to better the customer experience - looking at Sephora and how they handle birthdays.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Increase opens with great subject lines</title>
		<link>http://www.sitebrand.com/2009/07/08/increase-opens-with-great-subject-lines/</link>
		<comments>http://www.sitebrand.com/2009/07/08/increase-opens-with-great-subject-lines/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 17:30:27 +0000</pubDate>
		<dc:creator>Alison Flaro</dc:creator>
				<category><![CDATA[Alison Flaro]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Sitebrand]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[click rates]]></category>
		<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[Personalization]]></category>

		<guid isPermaLink="false">http://blog.sitebrand.com/?p=1190</guid>
		<description><![CDATA[Sitebrand makes note of a key and often overlooked component of successful email marketing campaigns: Great subject lines.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Make your readers feel like you really care</title>
		<link>http://www.sitebrand.com/2009/06/02/make-your-readers-feel-like-you-really-care/</link>
		<comments>http://www.sitebrand.com/2009/06/02/make-your-readers-feel-like-you-really-care/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 14:01:38 +0000</pubDate>
		<dc:creator>Alison Flaro</dc:creator>
				<category><![CDATA[Alison Flaro]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Sitebrand]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[preference centers]]></category>

		<guid isPermaLink="false">http://blog.sitebrand.com/?p=1149</guid>
		<description><![CDATA[Sitebrand's Alison Flaro discusses the positive impact email sends and preference centers can have on mailing lists and subsequent benefits for the recipients.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why e-mail headers are important!</title>
		<link>http://www.sitebrand.com/2009/04/23/why-e-mail-headers-are-important/</link>
		<comments>http://www.sitebrand.com/2009/04/23/why-e-mail-headers-are-important/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 14:42:50 +0000</pubDate>
		<dc:creator>Alison Flaro</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Sitebrand]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[brand recognition]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>

		<guid isPermaLink="false">http://blog.sitebrand.com/?p=1077</guid>
		<description><![CDATA[Many important things to consider with e-mail marketing, but often overlooked is including e-mail headers in your sends - Sitebrand looks at the reasoning why to include headers with actual examples.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#039;s the best day to send emails?</title>
		<link>http://www.sitebrand.com/2009/03/04/whats-the-best-day-to-send-emails/</link>
		<comments>http://www.sitebrand.com/2009/03/04/whats-the-best-day-to-send-emails/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 14:29:16 +0000</pubDate>
		<dc:creator>Alison Flaro</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Sitebrand]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Alison Garlough]]></category>
		<category><![CDATA[Behavioral targeting]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[segmentation]]></category>

		<guid isPermaLink="false">http://blog.sitebrand.com/?p=927</guid>
		<description><![CDATA[Sitebrand looks at email marketing and ways to optimize various sends based around behavioral targeting and users characteristics. A personalized way to send emails is critical to retailers who are serious about emarketing.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Email Marketing Goes Social with Silverpop</title>
		<link>http://www.sitebrand.com/2008/10/22/email-marketing-goes-social-with-silverpop/</link>
		<comments>http://www.sitebrand.com/2008/10/22/email-marketing-goes-social-with-silverpop/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 13:59:07 +0000</pubDate>
		<dc:creator>Carolyn Gardner</dc:creator>
				<category><![CDATA[Carolyn Gardner]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Sitebrand]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[email experts]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[silverpop]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[whitepaper]]></category>

		<guid isPermaLink="false">http://blog.sitebrand.com/?p=710</guid>
		<description><![CDATA[When we met with some folks from Silverpop for lunch at the DMA08 show in Vegas last week, we were [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Holiday Email Tips&#8211;Go Beyond Simply Sending More</title>
		<link>http://www.sitebrand.com/2008/10/20/holiday-email-tips-go-beyond-simply-sending-more/</link>
		<comments>http://www.sitebrand.com/2008/10/20/holiday-email-tips-go-beyond-simply-sending-more/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 19:01:14 +0000</pubDate>
		<dc:creator>Carolyn Gardner</dc:creator>
				<category><![CDATA[Carolyn Gardner]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Sitebrand]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[Constant Contact]]></category>
		<category><![CDATA[holiday email tips]]></category>

		<guid isPermaLink="false">http://blog.sitebrand.com/?p=705</guid>
		<description><![CDATA[I recently had the pleasure of contributing to Constant Contact&#8217;s Hints&#38;Tips e-Newsletter. I was specifically tasked with sharing five B2C holiday [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>e-Coupons vs. Sunday Paper Coupons vs. Discounting at All</title>
		<link>http://www.sitebrand.com/2008/08/26/e-coupons-vs-sunday-paper-coupons-vs-discounting-at-all/</link>
		<comments>http://www.sitebrand.com/2008/08/26/e-coupons-vs-sunday-paper-coupons-vs-discounting-at-all/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 19:07:22 +0000</pubDate>
		<dc:creator>Carolyn Gardner</dc:creator>
				<category><![CDATA[Alok Ahuja]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Sitebrand]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[benchmark]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[e-coupons]]></category>
		<category><![CDATA[FCIs]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[free-standing inserts]]></category>
		<category><![CDATA[MarketingSherpa]]></category>
		<category><![CDATA[online coupons]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Target]]></category>
		<category><![CDATA[web personalization]]></category>

		<guid isPermaLink="false">http://blog.sitebrand.com/?p=554</guid>
		<description><![CDATA[As holiday selling strategies are in full swing, conversations around e-coupons surface. Coupons &#8211; whether they are online (via email [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing and Juggling Schedules</title>
		<link>http://www.sitebrand.com/2008/08/14/marketing-and-juggling-schedules/</link>
		<comments>http://www.sitebrand.com/2008/08/14/marketing-and-juggling-schedules/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 20:55:37 +0000</pubDate>
		<dc:creator>Carolyn Gardner</dc:creator>
				<category><![CDATA[Carolyn Gardner]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Sitebrand]]></category>
		<category><![CDATA[Webinars]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[gotowebinar]]></category>
		<category><![CDATA[webex]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://blog.sitebrand.com/?p=512</guid>
		<description><![CDATA[We all know that with summer comes lots of holiday times and schedule juggling&#8230;
But as marketers, we can&#8217;t stop marketing! [...]]]></description>
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		<slash:comments>2</slash:comments>
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