Geotargeting is starting to generate some buzz. Just today Jack Aaronson, a ClickZ columnist, published a story called Geotargeting Comes of Age in E-commerce. It’s a great story that speaks to the incredible power of personalizing web content based on a visitor’s geo-location. In fact it references a Sitebrand customer, BedBathStore.com, for its leadership in this still fairly uncommon use of technology. To add to the ClickZ story, it’s also interesting to consider how BedBathStore.com goes a step further by pairing day of week strategies into the mix. In talking with Alok Ahuja, the Sitebrand account manager working with BedBathStore.com, he said they are seeing some amazing results that relate to the combination of geotargeting with day of week targeting.

Even though these day of week geo campaigns (floating divs like the screenshot above) are only being shown 4 times per month (since there’s typically 4 weeks in a month), they are proving to outperform other geo-target only type campaigns that run ALL month long. This retailer is especially blown away by the Sunday geo campaigns. Apparently these Sunday geo campaigns are a massive success. Who would have thought?! Obviously it’s a popular day to shop from home.  

So geotargeting is one great way to boost conversion, but pairing geotargeting with day of week immediacy and urgency is proving to really ramp things up!