What ~ Email Marketing: That was then. This is now.
When ~ This Thursday, June 26, 2008
Time ~ 2:00 PM – 2:29 PM EDT
You might think you’ve got your emails figured out, but judging by what I keep seeing in my inbox, I think there’s lots of learning to be done…and this Thursday’s webinar with Sitebrand and Silverpop is a good place to start. It’s free. It’s 29 minutes. And most of all, it will help you optimize your email marketing efforts (translation: happy, clicking subscribers = loyal, converting customers).
To all of you who are “blasting” your emails on a regular basis, good for you. But when I hear you calling it a “blast”, I cringe. What kind of quality control goes into a “blast”? And if you’re sending another “e-newsletter”…is it really an e-newsletter? Should it really be an e-flyer or an e-update? Do people really want more looooonnnnngggggg e-newsletters anyway?
And how about your subscriber preference centers? Do you even have such a place? Or do you just assume that everyone who buys from you wants weekly emails forever after? Do your subscribers have any say in what you send them? It’s 2008…they should.
Email marketing and the rules of engagement have changed. In addition to insight from two industry pros, there will also be time for some Q&A right after the webinar. So register today and have some burning questions ready for us!
