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Sitebrand Talks

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relevance7: Reviewing the feedback

Posted by Kevin Butler November 20, 2009

We are four weeks into life with relevance7 and the feedback has been nothing short of amazing. I wanted to take a quick break from our weekly features to share some of the amazing responses we’ve received.

To say the reaction has been overwhelming is an understatement. It’s a big win for our R&D team who’ve tirelessly worked to make a revolutionary personalization platform like relevance7. We’ve done countless numbers of demo’s and presentations with customers, prospects, analysts and e-Commerce gurus. While we continue to fill our calendar with these meetings (Want one?), here’s some of the exciting feedback we’ve had (with some added commentary from me):

“This is revolutionary!”
Thanks.

“You mean I can do that without going to my IT team…”
Yes! Relevance 7 is designed to have the easiest integration and day-to-day use possible. The emphasis is on letting the marketers do their jobs.

“I can historically look at the performance of segments of users even if I didn’t pre-define them?”
Relevance 7 captures an incredible amount of data. This is just one of the new features I know users are going to love.

“Is it really that easy to personalize a content zone”
Using the content selector tool, it’s a matter of clicks. Even I can use it!

“No integration, huh…”
Nope. As I said above, it’s the easiest integration you’ve ever seen. Couple that with Sitebrand’s support team and you can’t go wrong.

“Lifetime dialogue with visitors, really?”
Sometimes site conversions have life-cycles that require multiple visits (high priced items, luxury goods, vacation packages, etc…), relevance7 can absolutely hold a lifetime dialogue with visitors.

“I can pull in any data source from my back end!…”
Yes. This is another great feature for relevance7. Again, all designed to help marketing professionals do their jobs, drive sales/conversions and create even better web experiences.

As you can see, we’ve received incredible feedback from our demo’s so far. We have a few surprises for you over the next few weeks here on Sitebrand.com and Sitebrand’s blog. We hope to hear your thoughts. It’s an exciting time for Sitebrand, online marketers and the personalization world. relevance7 is now in beta… and it’s coming fast!

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In the past, the knock on web personalization has been the inability to create ‘on the fly’ campaigns without spending hours coordinating IT and Marketing teams. Campaigns couldn’t be made fast enough and creating content zones required more HTML knowledge than most were comfortable with.

To be clear, when I say content zones, I’m referring to areas on your website that can be personalized.

Take Cyber Monday as an example. Marketers want to spend time planning, creating and executing campaigns to drive more site conversions. IT has their priorities and can’t help as much as the Marketing team would like. The Marketing team tries to create content zones themselves but struggle with a lack of HTML knowledge. Before they know it, they spend more time trying to code things than they do marketing.

That’s in the past! relevance7 – our soon to be released personalization platform – is designed to help marketers easily create content zones and personalized campaigns in minutes, rather than hours and days.

Let me introduce you to another great feature from relevance7: Content Selector.

It’s as simple as it sounds. When creating a content zone in Relevance 7, marketers can now do so with a simple click of a mouse. No longer will marketing professionals need to dive into HTML, site tagging or any other nuance that takes way longer than it should.

A screenshot of Relevance 7, Sitebrand's world class personalization platform.

A screenshot of relevance7, Sitebrand's world class personalization platform.

While using the tool, outline the specific area and preferred size for the content zone within your website. Upload any necessary images to relevance7 like you would adding an attachment to an email.  Now choose your segmentation rules (for example, new visitors on November 30 receive a 10% off when spending more than $50 message) and the campaign is complete and ready to launch.

With Sitebrand, you can have all your campaigns planned, created and ready to fire come November 30. All you’ll need is Sitebrand and your online marketing strategies. It’s that easy!

If you really like what you are reading, trying searching #relevance7 in Twitter or send us an email to learn more.

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