It’s with great excitement that I announce Chris Corman, our President & CEO, will be appearing live on Online Marketing with RSS Ray Wednesday June 10th at 6pm EST.  This will be Chris’ first radio interview since coming on board in April earlier this year.

There are four basic points Chris plans to discuss

Maximizing existing traffic’s conversions
Emphasis and focus is always placed on driving traffic to websites.  Conversion rates average anywhere from 1-5% depending on industry and variables, but little attention is ever placed on reinvesting in the traffic that’s already visiting your site.  The reality is, you’ve put time, money and effort into your existing traffic base and only a low percentage of them are converting.  And that’s where Sitebrand enters the equation, helping maximize your traffic investments.

Testing messaging with your audience
Chris’ background in web analytics and measurement becomes very apparent when talking about testing and rightfully so.  Testing is a big component to Sitebrand personalization and subsequent success.  Identifying the need for personalization is one thing, but evaluating messages, understanding what works and what doesn’t is highly critical towards ongoing success.  Chris has some great ideas about testing – this will be a great piece for listeners to hear.

Personalization’s universal appeal
The e-Commerce world offers an incredible number of solutions that work towards improvements, efficiencies and increased revenue.  But unlike personalization, many of these solutions appeal to certain audiences and have limited uses.  The beauty of personalization is its universal use – personalized messages and content appeals to any and every visitor.  It has a tremendous impact on revenue and bottom line and as well on customer experience.

Bringing marketing back to marketers
As the internet continues to grow, so does it’s sophistication and technical requirements.  Marketer’s still have great ideas and ways to improve, but these plans are usually met with technical concerns and questions like “Can we do that?” and “Do we have the resources for this?”  Sitebrand’s intuitive interface makes even the most complicated segmentation rule easy to execute in minutes.  This might be one of Chris’ favorite aspect’s of Sitebrand’s Segment&Serve.

Again – don’t forget to lookout for Chris’ Sitebrand radio debut next Wednesday at 6pm EST.  Click here for more information about the show (note: click the upper left hand image for the live radio feed).

Let us know if you want to add anything to Chris’ discussion list – see you then!

I would first like to say thank you to all of those I had the pleasure of meeting while attending the Shop.org Annual Summit in Las Vegas. It was a great show with plenty of vendors, learning seminars and certain people claiming to do exactly what Sitebrand does! It’s always entertaining and enlightening to visit certain booths and listen to the unexperienced pitch man claim; “We can do that”. So you mean to tell me that you can help convert my SEO spends and engage my customers throughout their visit all in real time?….”Of course, and we’ll even take your kids to daycare for you”. It never ceases to amaze…just where do they find these people, and more importantly how do they manage to keep a straight face while making their pitch to me? Nevertheless, it was a great show.

I would like to share a simple concept within Sitebrand’s new Segment&Serve tool that has many of our customers “double taking” their analytic reports. This ‘concept’ that I’m going to discuss is being employed by Sitebrand customers with the efforts of helping to increase their conversion on three simple letters known as ‘S.E.O’.

It’s no secret that SEO is used with the aim of achieving a higher organic search listing and thus increasing volume of targeted traffic from search engines. This is all peachy, but after spending time and money on increasing your SEO you finally have the attention of online shoppers and slowly but surely they all begin to visit your site based on exactly what their looking for. I’m sure your boss is quite happy with all the great work you’ve done, now that you’ve increased your site traffic and shoppers are coming in on specific keywords. One question;”Why are your bounce rates so high and your conversion rate based on these specific keywords is so low?” Looks like the boss isn’t too pleased anymore!

I had the pleasure of having this exact conversation with a valued Sitebrand customer, and after understanding what goals they were trying to achieve, we were able to deploy a simple campaign based on ‘Natural Keyword Search’. Sitebrand’s Segment&Serve tool allows online vendors to build campaigns based on the ‘natural keywords’ that are being used by online shoppers to find, enter and shop on their site. Working concurrently with their SEO efforts, this Sitebrand campaign was able to present a relevant message based on the shoppers keyword search. In this case the shopper was entering the site on a specific product word, which the Sitebrand campaign recognized. Sitebrand was then able to display a campaign on that exact product page offering the customer a discount on that specific product as well as a small message about the history of that site. The result was a satisfied customer who was able to find the website of their desired product but also get validation on that sites reputation and score a deal. This is just one of the many segmentation rules that is available to Sitebrand customers, helping once again to present relevant messaging and help convert customers through discount messaging and reassurance.

Relevant messaging is always important, but I think I can speak on behalf of most online shoppers when I ask; “Who can say no to a good deal?”.

Alok Ahuja

‘The Road Less Travelled’