Sitebrand and VKI Studios have a very relevant eCommerce webinar planned for Tuesday, Dec 9 at 2 pm ET / 11 am PT - “They Search. They Click. They Convert. Fact or Fantasy?” (Our usual end of month webinar is being pushed so our US friends can enjoy Thanksgiving)
Why do we think this topic is relevant? Quite simply, it all comes down to the fact that marketers are spending more and more money driving traffic to their websites (via search and email) versus spends that influence the experience of each visitor once they arrive (product reviews, livechat, functional in-site search tools, web personalization). Quite simply, there’s a lot of finger-crossing as the visitors land…but sadly, spending more does not always equal converting more. It’s time to think smarter.
With respect to search, Jupiter Research backs me up predicting marketers will be increasing their paid search budgets by 15% year over year for the next 4 years. If they’re right, you’re probably going to be part of this growing trend. But what’s happening once searchers click on your natural results, or your AdWords, and arrive at your website or landing page? Do they convert? Do they move through the sales funnel? Join search specialist John Hossack from VKI Studios and Carolyn Gardner, Director of Customer Experience at Sitebrand, as they discuss strategies to help you make 2009 the year you get serious about engaging, persuading and converting search traffic on your website:
- What’s stopping your search traffic from converting?
- Why should marketing beyond the landing page be a new mandatory?
- Which specific analytics reports really matter when it comes to search strategies?
- Why is it no longer acceptable to treat all your search efforts the same?
- What can you do to better optimize your search ROI in 2009?