But as marketers, we can’t stop marketing! So thought leadership and lead generation remain a top priority 12 months a year. So here’s a tip I’ll share with you and it’s something I wish I had thought of earlier.

It’s with respect to our beloved webinars. All too often, I hear people tell me that they didn’t register for a webinar because they were going to be away on holidays or they had a conflicting meeting or this or that. But here’s the thing. Juggling schedules and conflicts is not an issue when you use webinar technology like GoToWebinar or WebEx. You see these guys make it easy to archive the webinars once the live recording is done. Then they make it even nicer because they allow you to set up a trigger email notifying all registrants – even the no-shows - that they can now view the webinar online at their convenience. Of course a link is provided and all is good. The prospect or customer can view the webinar when they want. The marketer boosts registrations and lead generation.

So here’s my tip – let people know about this option to view later! I’ll even share the copy I included right below the date and time of our upcoming webinar in a reminder email that went out today. It reads:

“Got a scheduling conflict? Register anyhow so you are notified when the webinar is archived for on-demand viewing at your convenience…”

Such a simple message, but doesn’t it make so much sense! In all fairness, it’s too early to tell whether this will get more people registered for our August 21 webinar, but time will tell. All I know is it certainly wont’ hurt the numbers!

Speaking of which, have you registered for our webinar yet? Don’t let a scheduling conflict stop you! It’s going to be a fun one – Web Personalization | What it’s NOT and why you should care. Register today…