Sitebrand is teaming up with Marketo for what promises to be a very interesting webinar on Sept 25…
As marketers, we’re all driven by the needs to find leads and convert them. But it’s not always such a simple task….especially when you’re trying to engage with someone who hasn’t even told you their name. And that’s the way it is on websites! But with a little marketing automation and personalization, the game changes.

Get all the details and register for this free e-commerce webinar today!

This is the theme of our August 21 webinar and it’s a nice spin on our usual format. That’s right, you’re not just signing up for the perspectives of two presenters this month. Oh no. This time you’ll be treated to the perspectives of four presenters! And even though each presenter wears a Sitebrand hat, there will be guaranteed controversy thanks to old school versus new school perspectives. This on top of four distinct personality types…if you know what I mean.

I know we’re in the thick of summer holidays, but don’t let that stop you. Sign up anyhow and watch for a post webinar email that will include a link to view it online at your leisure. 

Joining me for this roundtable panel will be 3 more of Sitebrand’s own. We’ve got Darryl Praill, VP Marketing – he always makes discussions interesting thanks to his highly, shall I say, opinionated thoughts on all things marketing. We would be the “over 40″ side of the equation so our world hasn’t always been about the web.

And then to round things out, we’ve got the ”under 40″ pair of this panel who I daresay have almost always lived in world with the web. These would be Mr. Jim Cain, a Senior Analyst here who is very plugged in to all things analytics…especially as it relates to actioning those analytics which is a big part of why web personalization should matter to you. And then there’s Alok Ahuja, one of our senior account managers and possibly one of the most adored this side of the moon. His clients love him and I think it’s because Alok is always testing the boundaries…not just geo-boundaries, but boundaries in general!!!

So the essence of our webinar will revolve around the mixed messaging on the meaning of web personalization. We’ll talk about what it’s NOT – ie.
- A/B testing
- Recommendation engines
- User registration and personalized greetings
- Analytics
- ‘One-to-one’ emails mentioning first names

And we’ll talk about why it matters – ie. how it really does present an opportunity to dramatically increase revenue and conversion with segment and serve functionality that creates highly relevant online experiences.

So what’s holding you back? We typically hear comments like:
- I’m already using Google analytics, isn’t that enough?
- I’ve already optimized my content.
- My marketing dollars are limited and already committed.

In just 29 minutes, Sitebrand promises to break myths, educate, inform and convince you that personalization should be your #1 priority…and that it doesn’t have to cost a thing if you do it right.

So go ahead and register today…unless of course you’re happy doing the same old, same old.

What ~ Email Marketing: That was then. This is now.
When ~ This Thursday, June 26, 2008
Time ~ 2:00 PM – 2:29 PM EDT

REGISTER NOW…

You might think you’ve got your emails figured out, but judging by what I keep seeing in my inbox, I think there’s lots of learning to be done…and this Thursday’s webinar with Sitebrand and Silverpop is a good place to start. It’s free. It’s 29 minutes. And most of all, it will help you optimize your email marketing efforts (translation: happy, clicking subscribers = loyal, converting customers).

To all of you who are “blasting” your emails on a regular basis, good for you. But when I hear you calling it a “blast”, I cringe. What kind of quality control goes into a “blast”? And if you’re sending another “e-newsletter”…is it really an e-newsletter? Should it really be an e-flyer or an e-update? Do people really want more looooonnnnngggggg e-newsletters anyway?  

And how about your subscriber preference centers? Do you even have such a place? Or do you just assume that everyone who buys from you wants weekly emails forever after? Do your subscribers have any say in what you send them? It’s 2008…they should.  

Email marketing and the rules of engagement have changed. In addition to insight from two industry pros, there will also be time for some Q&A right after the webinar. So register today and have some burning questions ready for us!

As part of Sitebrand’s monthly webinar series, I’m very excited to tell you about our upcoming webinar because the very insightful Jason Burby from ZAAZ is my co-presenter…

Our topic is ~ Web Personalization: Putting the “Cha-Ching” Before and After the Check-Out. Isn’t that intriguing? If you’re like amost people I’ve told, it’s the cha-ching after the check-out that has you screaming for more.

So do yourself a favour and register today.

As added incentive, be one of the first 25 people to register and you’ll win yourself a free copy of the book “Actionable Web Analytics: Using Data to Make Smarter Business Decisions” by Jason Burby and Shane Atchinson.